Few years back, Web design used to be a creative and extensive field with curated research and analysis. Businesses used to hire web design agencies with their requirements to get customized web design to help with their online business. But with the advent of AI, web design market started to shift towards automated solutions with personalization. Now it is easier to design it yourself by just answering few questions about your business and requirements and AI solutions will present you with great web designs.
Image Source – Fiasco Design
This poses serious threat to Web designers thus it is necessary for web designers to adapt with this change to survive in this competing market.
1) Join the AI Wagon
If you can’t beat ’em join ’em. Web designers can use these tools to provide their clients with personalized solutions rather than competing with them. Web Designers can increase their skill set and learn to code to customize AI-made designs thus filling the gap.
2) Target Premium Market – iDesign
Bigger brands stay away from ready-made designs. They focus on quality and uniqueness and with handmade designs, designers can fulfill their requirements at higher price if they provide high quality.
3) Narrowing your niche
Design agencies generally stay away from narrowing their niche as this will mean turning down some offers. But if you specialize in one field, people will come from far to you because of your specialization rather than using general solutions.
4) AI’s Weak Spot – Empathy
AI field is still too far from utilizing empathy in their algorithms thus designers can focus on focusing human emotions in their designs. Blending emotions in designs always proved helpful to the business and against AI also this can be powerful asset.
It’s true that AI is a big threat to job industry and in our case, Web designers but still AI can never fully replicate what designers can do. Designers have to focus on their expertise as well as AI’s weaknesses to survive.